Deforestation is increasing at an alarming rate with more than 200000 acres of the rainforest coverage getting burned each day. In the 1950s over 14% of the Earth, the surface was covered by the rainforest. The rain forest coverage has halved in not more than 50 years later which NASA fears that if the society takes no initiative, the rainforests may completely vanish in the next 50 years. Over the same period, 20% of the Amazon rainforest has been cleared, and deforestation continues to hike (Jepma, 2014). 90% Amazon forest could vanish by 2020 if deforestation continues.  This trend is a significant threat to the wellbeing of the environment we are living in given the climatic change experienced.

Deforestation is the primal cause for the greenhouse effect which is characterized by the rising temperatures, ozone depletion and ocean acidification (Jepma, 2014). The aftermath of this existence is desertification, a rise in the sea levels extreme events and increased melting of ice and snow. This implication makes the environment unfit for inhabitation following the reduced food supply, high temperatures that may cause a hike in the level of fatalities. Against the law of nature, the human activities have played a significant role in accelerating the rates of deforestation. Much attention ought to get placed on the rapidly rising rate of deforestation (Jepma, 2014).

Every day the human beings engage in the logging or clear-cutting activities when seeking for firewood, more land space for agriculture or inhabitation. This act as left majority of the rain forests cleared which contributes to the rising deforestations. Agriculture is, therefore, purveyed as one of the leading causes of deforestation (Jepma, 2014). The contribution of the human being on deforestation is also evident with the increased population and urban development that has seen forests cleared to create more space for building house. Also, as a preparation for agriculture, people have in more than once light bushfires which are considered a great contributor to the damage of the ozone layer which in turn destroys the forest coverage. A control on these human behaviors has to get acquired to protect the forests and build up surroundings in which inhabitation shall get supported.

The activities of the human beings are a great contributor to the increased rate of deforestation. People have failed to acknowledge their role in the deforestation issue which prescribes the psychological factors that deter the human beings from fostering sustainable acts. 37% of the world’s populations posit that deforestation threats are exaggerated and are not real (Jepma, 2014).  This thinking has for years barred the populations from thinking in a perspective that shall stop the increasing rate of deforestation. The society, therefore, embraces consumerism where their rational being directs them to satisfy their current utility and not focusing on the implications of the environment (Goodwin, Ackerman, & Kiron, 2013). The society gets controlled by personal emotions and product based values that compromise the sustainability of the environment.

The social attitudes portrayed by the human beings overlook the significance of the forests in the day to day life. This existence is a showcase of utmost disparity that encourages more focus on the business perspective of life and not foreseeing the long-term wellness of the surroundings. The society’s literal urgency does not put much value to forests thus choose to produce and consumer products without knowing that forests have been cleared in order to create the products (Heider, 2013). There is the lack of attachment between the human beings and the environments which cause embracement of values, cognition, and attitudes that support deforestation and hence portray helplessness in contributing to the environment sustainability.

Numerous bodies have stepped up to help stop deforestation by seeking to create an attachment between the society and the environment. The United Nations program on Reducing Emissions from Deforestation and Degradation (REDD) is a major program seeking to decrease the rate of deforestation. This program is an intervention against the increased human behavior of cutting down trees with the focus of consumerism. The theory of planned behavior gets depicted in this program where the behaviors that are seemed to be out of control reflect the obstacles to stopping deforestation (Macionis & Plummer, 2012). The REDD is an incentive based program which seeks to change how the forests are used as a means to discourage deforestation and degradation. With the inclusion of the motivation factor, the societal behavior can be altered to influence positive force against deforestation. REDD exists as a voluntary program with the UN providing sufficient funds to finance the effective strategies supporting the reduction of the deforestation level (Iied, 2016). REDDs activities have become famous with major projects getting launched across the globe which the UN affirms to be having different success levels. 

Through the REDD program, partial consumerism shall be discouraged the rewarding approach as a strategy to encourage protection of the forests. In this strategy, the businesses are financed to foster conservation where incentives are provided for companies supporting the fight against deforestation and close to no incentives provided to companies supporting deforestation. This strategy gets used as it encourages embracement of strategies to discourage deforestation as companies seek to maximize their profitability. The program also features the application of the social approach as a strategy to curb deforestation. Social approach or social psychologies entail an engagement with the global society stakeholders to study and understand the causes and nature of individual behavior causing deforestation (Heider, 2013). This strategy is critical to fostering cohesion in the community in working against deforestation. Taking advantage of the cognitive perspective of learning the program shall also seek to educate the global society on the threat of deforestation with a focus on encouraging participation. This move is an informational approach and a strategy that is essential in creating a sense of connection with the environment to support its wellness.